RECOMMENDED hotel

One Hotel. One Community. Unlimited Connections. We heard you loud and clear following last years show – you wanted a central hub to keep the energy going after the show floor closes. This year, we’ve partnered exclusively with one hotel to keep everyone under one roof for effortless evening networking. Perfectly positioned exactly halfway between the venue and the city center, you’re just one train stop from the Expo and one stop from the heart of Amsterdam.

Park Inn by Radisson Amsterdam City West

La Guardiaweg 59, Amsterdam, 1043 DE, Netherlands

€191 for each single room and €211 for a double room (per night)
Rate includes breakfast & city tax

(Rate Available Friday 25th September to Friday 2 October 2026)
Limited rooms available 

Book hotel at our rate!

1- Click on this link Hotels in Amsterdam West, near city center | Park Inn by Radisson (not the general Radisson website, otherwise you won’t have access to the promotional code)

2- Enter the dates of your stay and, above all, change the number of people per room. The code was created for single occupancy bookings; by default, the room appears for 2 adults.

3- Select ‘promotional code’ in special rates and enter the code ACE26

4- Complete the booking process

How To Get To Photobooth Expo EUROPE 2026

 

By car

SugarFactory is exceptionally easy to reach by car, situated strategically between Amsterdam and Haarlem. Located near the A4, A5, A9, and A10 motorways, the venue is just 15 minutes from Schiphol Airport and less than a 40-minute drive from Utrecht, Rotterdam, and The Hague. SugarFactory offers ample on-site parking for guests and organizers.

A4 from Den Haag / Schiphol
Follow the A4 toward Amsterdam. At the De Nieuwe Meer interchange, follow the signs for the A5 toward Haarlem/Alkmaar. Take the exit for the A200 toward Haarlem/Halfweg. Follow the signs for SugarCity/SugarFactory.

A9 from Amsterdam / Utrecht
Follow the A9 toward Haarlem/Alkmaar. At the Raasdorp interchange, follow the signs for the A5 toward Amsterdam/Haarlem. Take the exit for the A200 toward Halfweg/Haarlem. Follow the road into Halfweg and look for the SugarFactory entrance signs.

A10 (Amsterdam Ring) from North/East
From the A10, take the exit toward the A200 (Halfweg/Haarlem). Continue on the A200/N200 for approximately 5 minutes. The venue is located on your left as you enter Halfweg. Follow the dedicated parking signs for SugarFactory.

From Haarlem / Heemstede
Follow the N200/A200 (Amsterdamseveert) toward Amsterdam. As you enter Halfweg, the SugarFactory site will be clearly visible on your right. Follow the local signs to the main parking entrance.

By PUBLIC TRANSPORT

SugarFactory is exceptionally accessible by public transport, located directly across from the Halfweg-Zwanenburg railway station. This makes it a seamless journey for international guests and local visitors alike.

By Train The most efficient way to reach the venue is by train. You can travel directly to Station Halfweg-Zwanenburg from several major hubs:

  • From Amsterdam Central: A direct 10-minute train ride (runs 4 times per hour).

  • From Haarlem Station: A direct 8-minute train ride (runs 4 times per hour).

  • From Schiphol Airport: Take a train to Amsterdam Sloterdijk and switch to the local train (Sprinter) toward Haarlem. The total travel time is approximately 20 minutes.

Once you arrive at Station Halfweg-Zwanenburg, the SugarFactory entrance is a 1-minute walk away. Simply follow the pedestrian path toward the iconic industrial chimneys.

By Bus If you are traveling by bus, several lines stop within walking distance of the venue:

  • Bus 80 (Amsterdam-Zandvoort): Get off at the ‘Halfweg-Zwanenburg’ stop.

  • Bus 161 (Hoofddorp-Zwanenburg): Get off at the ‘Halfweg-Zwanenburg’ stop.

Plan Your Journey For the most up-to-date departure times and platforms, we recommend checking the current schedule on 9292.nl or the NS.nl journey planner.