BECCA POUNTNEY

Wedding Industry Marketing Expert

Becca Pountney is known as the UK’s leading wedding industry marketing expert. After a successful career in television and radio marketing, and experience running her own wedding business, Becca has spent the last decade helping wedding venues and professionals stand out and get booked with her marketing strategy, courses and membership programme.

Becca is also an author and podcaster. Her successful book – Done is Better than Perfect – is a mindset for productivity and building a profitable wedding business.

Becca’s hugely successful podcast – “Wedding Pros Who Are ready to grow” recently won the Best Business Podcast of the year award at the British Podcast Awards – beating off competition from huge media outlets including The Times, The Economist and Bloomberg. This huge achievement is a testament to Becca’s desire to show that the wedding industry is a serious industry – and one that you can find success in.

Becca’s goal is for you to stay at the cutting edge of the marketing landscape, to keep your wedding business current, visible and profitable. Listen up and she will show you how, in her signature down to earth, easy to follow style.

Modern Marketing – Marketing your Photo Booth business in a theme park world.

The marketing landscape has shifted and customers no longer behave how we expect them to. In this session leading marketing expert Becca Pountney will walk you through why the marketing funnel is dead, and why you need to radically shift your approach to marketing your Photo Booth business. From this rise of Gen Z customers to an increase in competition, how do you show up, stand out and walk away with a profitable business, amidst the chaos.

Key Takeaways

  • The Death of the Linear Funnel: Understand why the traditional “Awareness → Interest → Decision → Action” model is failing. Modern photo booth clients (especially Gen Z) don’t move in a straight line; they loop, jump, and research across multiple platforms simultaneously.

  • Embracing the Marketing Maze: Learn how to build a presence that meets customers wherever they are, whether that’s on TikTok, a recommendation in a Facebook group, or a viral Reel, rather than trying to force them through a rigid sales process.

  • Attracting Gen Z & The Next Gen Client: Gen Z values authenticity and vibe over corporate perfection. Discover how to adapt your branding to be more relatable, transparent, and visually aligned with the aesthetics this generation demands.

  • Differentiating in a Crowded Market: With more photo booth companies than ever, having high-quality props is no longer a USP. Becca explores how to lead with personality and unique experiences to stop the scroll and beat the competition.

  • Frictionless Conversion: In an era of instant gratification, any friction (like a non-mobile responsive site or a hidden pricing structure) is a lead-killer. Learn how to make booking your booth as easy as ordering an Uber.

  • Profitability Over Popularity: How to move away from vanity metrics (likes and follows) and focus on the marketing activities that actually result in paid bookings and a sustainable, profitable business.

Who This Is For

  • Photo Booth Business Owners: Whether you offer 360 booths, traditional enclosures, or mirror booths, and feel your current lead generation has hit a plateau.

  • Newer Operators: Those looking to build their business on a modern foundation rather than following outdated marketing rules from a decade ago.

  • Established Veteran Owners: Business owners who have noticed a shift in how clients communicate and want to stay relevant to a younger, more tech-savvy demographic.

  • Event Entrepreneurs: Anyone in the rental space who feels overwhelmed by the noise of social media and wants a clear, radical strategy to stand out and stay profitable.