ursula mckinley

Ursula McKinley is an award-winning marketing strategist, entrepreneur, and mentor with over 20 years of experience in public relations, branding, marketing, and event management. She has worked with major global brands including Hilton, Subway, and Google, and is a Fellow of the Chartered Institute of Marketing, a member of the Chartered Institute of Public Relations, and Google certified. Ursula also served on Facebook’s European Marketeers board.

As the co-founder of Media Lab NI, Booth NI, and Photo Booth Marketing (PBM) — the industry’s largest content and education platform — Ursula has helped thousands of entrepreneurs worldwide scale their businesses, increase bookings, and grow their revenue. Since 2018, PBM has produced over hundreds of marketing videos, professional images, multiple innovative event concepts and accompany marketing materials and campaigns, and 400 hours of training content, while mentoring more than 3,500 photo booth owners.

Ursula is currently completing a Master’s degree in Business Coaching, Mentoring, and Leadership, and is passionate about empowering business owners through practical marketing strategies and leadership development.