ursula mckinley

Co-Founder of Media Lab NI & Photo Booth Marketing

Ursula McKinley is an award-winning marketing strategist, entrepreneur, and mentor with over 20 years of experience in public relations, branding, marketing, and event management. She has worked with major global brands including Hilton, Subway, and Google, and is a Fellow of the Chartered Institute of Marketing, a member of the Chartered Institute of Public Relations, and Google certified. Ursula also served on Facebook’s European Marketeers board.

 

As the co-founder of Media Lab NI, Booth NI, and Photo Booth Marketing (PBM) — the industry’s largest content and education platform — Ursula has helped thousands of entrepreneurs worldwide scale their businesses, increase bookings, and grow their revenue. Since 2018, PBM has produced over hundreds of marketing videos, professional images, multiple innovative event concepts and accompany marketing materials and campaigns, and 400 hours of training content, while mentoring more than 3,500 photo booth owners.

 

Ursula is currently completing a Master’s degree in Business Coaching, Mentoring, and Leadership, and is passionate about empowering business owners through practical marketing strategies and leadership development.

From Invisible to Irresistible: Master the Art of Messaging, Marketing, and Pricing to Fuel Your Growth

In today’s crowded digital space, it’s not enough to be good—you need to be irresistible. In this high-impact session, Ursula McKinley draws on over two decades of marketing experience to show business owners how to go from being overlooked to becoming the go-to brand in their niche. Whether you’re struggling to attract the right clients, unsure how to price your services, or simply stuck in a cycle of low-growth — this session will give you the tools, mindset, and strategies to change that.

Ursula breaks down what it really takes to stand out, connect with the right audience, and confidently charge what you’re worth. You’ll walk away with a crystal-clear understanding of how to refine your messaging, upgrade your marketing, and optimise your pricing — all designed to help you grow with clarity and confidence.

Key Takeaways

  • Messaging Mastery
    Learn how to clarify your brand voice and craft messaging that cuts through the noise, resonates deeply with your dream clients, and drives action.
  • Magnetic Marketing
    Discover the marketing strategies Ursula and her team use to drive over 300 events annually. She’ll show you how to create content that converts and build a marketing engine that attracts the right clients.
  • Profitable Pricing
    Stop undercharging and start pricing for growth. Understand the psychology behind pricing, how to package your services for perceived value, and how to shift your mindset so you can charge what you’re worth—without flinching.
  • Real-World Examples & Templates
    Ursula will share real campaigns, content frameworks, and pricing strategies that have helped thousands of photo booth and service-based business owners scale. You’ll get actionable tips you can implement immediately.
  • Mindset Reset
    It’s not just about tactics—it’s about confidence. This talk includes the subtle mindset shifts needed to step into the next version of your business (and your brand).

Who This Is For

  • You’re getting leads… but not the right ones.
  • You’re booking clients… but not at the right prices.
  • You’re showing up… but not seeing consistent growth.

If you’re ready to stop being the best-kept secret and start showing up as the obvious choice in your industry, this session is for you